5 Tips for Becoming a Source of Sureness Uncertainty is an inevitable part of our daily working lives in the Admissions Office. This article aims to provide insight into sources of uncertainty and give tips on how to stay on top of it, in order to help families make...
Admissions Offices today must inform, guide and even teach parents on what they should analyse when choosing a school. Today, school admissions offices not only have to select good candidates for their school but also help parents understand the difficult process of...
This article is the first in a short series by Dr. Denry Machin on school admissions and marketing. This piece has a particular focus on the power of ‘no’. Why do parents reject you? That isn’t some existential interrogation, designed to probe your deepest childhood...
International school enrollment leaders are crucial in securing the current and future sustainability of their schools – particularly since most international schools are largely (or entirely) tuition-driven. The rapid growth of international schools in the last two...
At American School of The Hague (ASH), strategic enrollment management sits at the center of our institutional planning and academic programs and guides us toward our preferred future within a changing environment. Key success factors include emphasizing a culture of...
In my wildest dreams, which are of course always about my work, I am an omniscient, benevolent admissions director looking a little bit like the genie in Aladdin. In a voice very similar to Robin Williams’ while standing in my school’s testing room I am waving a magic...
